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EPA: Four 2014 Mini Cooper models need to drop mpg numbers

After the huge problems that Hyundai/Kia experienced

EPA: Four 2014 Mini Cooper models need to drop mpg numbers EPA: Four 2014 Mini Cooper models need to drop mpg numbers

Mini phasing out Coupe, Roadster next year

MWith its previous generation, Mini went for a maximalist strategy, expanding its lineup to

Mini phasing out Coupe, Roadster next year Mini phasing out Coupe, Roadster next year

Mini Oxford gives birth to 3-millionth car

With the latest generation of Minis having only recently launched a few months ago

 Mini Oxford gives birth to 3-millionth car  Mini Oxford gives birth to 3-millionth car
thumbnail EPA: Four 2014 Mini Cooper models need to drop mpg numbers

After the huge problems that Hyundai/Kia experienced

thumbnail Mini phasing out Coupe, Roadster next year

MWith its previous generation, Mini went for a maximalist strategy, expanding its lineup to

thumbnail Mini Oxford gives birth to 3-millionth car

With the latest generation of Minis having only recently launched a few months ago

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Mini phasing out Coupe, Roadster next year

020-2012-mini-cooper-coupeMWith its previous generation, Mini went for a maximalist strategy, expanding its lineup to

 include seven derivatives. But with the new generation, BMW's retro Anglo-Saxon brand is shifting gears to a "superhero strategy" focusing on core models with volume sales potential rather than small niches.

That, according to the latest reports, will spell the end of the Coupe and Roadster models introduced in the outgoing generation. Speaking with AutoGuide at the LA Auto Show last week, Mini USA product planning chief Patrick McKenna confirmed that both the two-seat models "will actually go out of production next year" and that "they've run their life cycle."

Though we've yet to receive word on the future of the Paceman, we wouldn't hold our breath for its long-term prospects either. Under the new strategy, Mini is expected to focus more on models like the base Hardtop(now available with three or five doors) and the Countryman – which, between the two of them, account for roughly 75 percent of Mini sales, the other models slicing up the remaining quarter of the pie.

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